Privacy Policy

MemeLab Marketing is a digital marketing agency specializing in meme-based content strategy and viral marketing services. We operate from our principal office located at 1122 Wilkes Blvd, Columbia, MO 65201, United States.

For the purposes of applicable data protection legislation, MemeLab Marketing acts as the data controller for personal information collected through our website and service interactions. If you have any questions, concerns, or requests regarding this Privacy Policy or the handling of your personal data, you may contact us at the details provided at the end of this document.

We take our data protection responsibilities seriously and have designated internal personnel responsible for overseeing our data protection practices and ensuring compliance with applicable privacy laws, including the California Consumer Privacy Act (CCPA) and, where applicable, the European Union General Data Protection Regulation (GDPR).

We collect information about you in several ways when you interact with our website or services. The categories of personal information we may collect include:

We do not knowingly collect sensitive personal data such as racial or ethnic origin, political opinions, religious beliefs, health data, or biometric data. We do not knowingly collect personal information from individuals under the age of 16. If you believe a minor has provided us with personal information, please contact us immediately.

We use the personal information we collect for the following purposes, each supported by a lawful basis where required:

• Service Delivery: To provide, manage, and improve the marketing services you have engaged us to perform, including creating content, managing your accounts, and communicating with you about your projects.
• Client Communication: To respond to inquiries, send project updates, deliver reports, provide customer support, and communicate important information about your account or our services.
• Billing and Payments: To process payments, send invoices, and manage our financial relationship with you.
• Legal Compliance: To comply with applicable laws, regulations, court orders, and legal obligations, including record-keeping requirements.
• Business Analytics: To analyze website usage patterns, evaluate the performance of our services, and improve our offerings on an aggregate, anonymized basis.
• Marketing Communications: With your consent, to send you newsletters, case studies, industry insights, and promotional materials about our services. You may opt out of marketing communications at any time.
• Security: To detect, prevent, and respond to fraud, abuse, security incidents, and other potentially harmful or illegal activities.
• Contract Performance: To fulfill our contractual obligations to you under any Service Agreement we have entered into.

We will only use your personal information for the purposes for which it was collected, unless we reasonably consider that we need to use it for another reason that is compatible with the original purpose. If we need to use your information for an unrelated purpose, we will notify you and explain the legal basis for doing so.

Our website uses cookies and similar tracking technologies to enhance your browsing experience, analyze website traffic, and understand how visitors interact with our content. Cookies are small text files stored on your device when you visit our website.

We use the following categories of cookies:

• Strictly Necessary Cookies: These cookies are essential for the website to function properly. They cannot be disabled as the site would not work without them.
• Analytics Cookies: These help us understand how visitors use our website by collecting anonymous usage data, such as which pages are most visited and how long users spend on each page.
• Functional Cookies: These remember your preferences and settings to provide a more personalized experience on repeat visits.
• Marketing Cookies: These track your browsing activity to allow us to deliver relevant advertising content. These are only active with your explicit consent.

You can control cookie preferences through your browser settings. Most browsers allow you to block or delete cookies. However, if you choose to block all cookies, some features of our website may not function correctly. We respect Do Not Track (DNT) signals where technically feasible.

We do not sell, rent, or trade your personal information to third parties for their marketing purposes. We may share your information with third parties only in the following limited circumstances:

• Service Providers: We engage trusted third-party vendors who assist us in operating our business, such as cloud storage providers, email platforms, project management tools, and payment processors. These vendors are contractually required to maintain the confidentiality and security of your data and may only use it to provide services on our behalf.
• Social Media Platforms: When we manage your social media accounts as part of our services, we interact with platforms such as TikTok, Instagram, X, Reddit, and LinkedIn. Your use of these platforms is governed by their respective privacy policies.
• Legal Requirements: We may disclose your information if required to do so by law, regulation, legal process, or governmental request, including to meet national security or law enforcement requirements.
• Business Transfers: In the event of a merger, acquisition, reorganization, or sale of all or a portion of our assets, your personal information may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on our website if such a transfer occurs.
• Protection of Rights: We may share information when we believe in good faith that disclosure is necessary to protect our rights, your safety or the safety of others, investigate fraud, or respond to a government request.

When we share data with third-party service providers, we require them to implement appropriate technical and organizational measures to protect your personal data and to process it only in accordance with our instructions.

We retain personal information for as long as necessary to fulfill the purposes for which it was collected, to comply with our legal obligations, to resolve disputes, and to enforce our agreements. The specific retention periods depend on the nature of the data and the purposes for which it is held.

As a general guideline:

• Client account and project data is retained for the duration of the client relationship plus 5 years thereafter, to comply with legal, contractual, and accounting requirements.
• Financial records are retained for 7 years in accordance with applicable tax and accounting regulations.
• Marketing communications data (e.g., email newsletter subscribers) is retained until you unsubscribe or request deletion, plus a reasonable period thereafter for compliance verification.
• Website analytics data is retained in anonymized or aggregated form and may be kept indefinitely for historical analysis purposes.
• Inquiry data from individuals who do not become clients is retained for up to 12 months before deletion.

When personal data is no longer required, we will securely delete or anonymize it. If immediate deletion is not possible due to backup processes, we will securely isolate the data and protect it from further processing until deletion is possible.

Depending on your location and applicable law, you may have the following rights with respect to your personal information. We are committed to honoring these rights and will respond to valid requests within the timeframes required by applicable law:

• Right of Access: You have the right to request a copy of the personal information we hold about you and information about how we use it.
• Right to Rectification: You have the right to request that we correct any inaccurate or incomplete personal information we hold about you.
• Right to Erasure: In certain circumstances, you have the right to request that we delete your personal information, subject to our legal obligations to retain certain data.
• Right to Restrict Processing: You have the right to request that we restrict the processing of your personal data in certain circumstances, such as while you contest the accuracy of the data.
• Right to Data Portability: Where processing is based on consent or contract performance, you have the right to receive your personal data in a structured, commonly used, machine-readable format.
• Right to Object: You have the right to object to our processing of your personal data where we are relying on legitimate interests as our lawful basis, and where processing is used for direct marketing purposes.
• Right to Withdraw Consent: Where we process your data based on your consent, you have the right to withdraw that consent at any time, without affecting the lawfulness of processing before withdrawal.
• California Residents (CCPA): California residents have additional rights under the CCPA, including the right to know what personal information is collected, the right to opt-out of the sale of personal information (we do not sell personal information), and the right not to be discriminated against for exercising your privacy rights.

To exercise any of these rights, please contact us using the information provided at the end of this document. We may need to verify your identity before processing certain requests. We will not charge a fee for making a request unless it is manifestly unfounded, excessive, or repetitive.

We take the security of your personal information seriously and implement appropriate technical and organizational measures to protect it against unauthorized access, alteration, disclosure, or destruction. Our security practices include:

• Encryption of data in transit using SSL/TLS protocols on our website and communications platforms.
• Access controls that limit access to personal data to only those team members who need it to perform their job functions.
• Regular security assessments and reviews of our data handling practices and infrastructure.
• Secure disposal procedures for data that is no longer required.
• Training for our team members on data protection and security best practices.
• Use of reputable, security-certified third-party service providers for data storage and processing.

Despite our best efforts, no method of data transmission over the internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security. In the event of a data breach that affects your rights and freedoms, we will notify you and relevant authorities as required by applicable law.

MemeLab Marketing is based in the United States. If you are located outside the United States, please be aware that information you provide to us may be transferred to, stored, and processed in the United States. Data protection laws in the United States may differ from those in your country of residence.

When we transfer personal data from the European Economic Area, United Kingdom, or Switzerland to the United States or other countries, we ensure that appropriate safeguards are in place as required by applicable data protection law, which may include standard contractual clauses approved by relevant data protection authorities.

By using our services and providing us with your personal information, you consent to the transfer of your information to the United States and other countries where we or our service providers operate, in accordance with this Privacy Policy.

We may update this Privacy Policy from time to time to reflect changes in our data practices, services, or applicable laws. When we make material changes, we will notify you by posting the updated policy on our website with a new "Last Updated" date and, where appropriate, by sending you an email notification.

We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. Your continued use of our services after we post changes to this policy will signify your acceptance of those changes.

The version of this policy posted on our website at the time of your use of our services governs our data practices in relation to that use. All previous versions of this policy are archived and available upon request.